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本書架構
CH1 成就阿里巴巴的鐵三角
CH2 馬雲的魔力
CH3 平凡家庭走出不平凡的人生
CH4 創業征途：從海博翻譯社到中國黃頁
CH5 中國互聯網時代來了
CH6 阿里巴巴的誕生
CH7 兩大金主：高勝與軟銀
CH8 泡沫破滅，重返中國
CH9 重生：淘寶與EBAY之戰
CH10 雅虎的巨額堵住
CH11發展的代價
CH12 偶像還是伊卡洛斯
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