#100 Topgolf's CMO On Making Golf More Fun, Expanding The Total Addressable Market, And Ditching The Country Club Stigma
About this episode
Geoff Cottrill is the Chief Marketing Officer at Topgolf. We talk about the company's growth from zero venues to more than seventy today, what has changed since their $2 billion merger with Callaway last year, and how they are contributing to the surge of interest in golf globally. Enjoy!
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