#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner
About this episode
GE opened its first News Bureau in 1919. Since then, it employed storytellers like Ronald Reagan and Kurt Vonnegut and published newspapers, magazines, comic books, as well as top-rated TV shows.
Today, GE is writing yet another new chapter in content marketing. Tomas Kellner, GE’s chief storyteller, will take you behind the scenes and explain the process behind the variety, longevity, and success of GE’s content.
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