077: Darrell Vesterfelt – Running a 101,000-Person Online Summit

Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).

Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.

In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.

In this episode, you'll learn:

• Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading.
• The importance of authenticity in the homesteading world.
• A rundown of Darrell’s various businesses.
• The publication and publishing house, Homestead Living: what inspired it and where it’s going. 
• The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit.
• The best marketing strategy according to Darrell.

Links & Resources:

Homestead Living

Homestead Living on Instagram

School of Traditional Skills

Homesteading Family

Good People Digital

Everything Worth Preserving

Darrell Vesterfelt Links:

Darrell’s website

Follow Darrell on LinkedIn

Follow Darrell on Twitter

Follow Darrell on Instagram