#065 - The BEST Amazon PPC Advertising Strategy 🚀💡

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In this episode of Amazon Ecom Secrets, host Matthew Fraser is joined by Martin Helleborg, a seasoned Amazon expert and managing director of Twenty Twenty Consulting. They explore the essentials of Pay-Per-Click (PPC) advertising on Amazon, discussing key performance indicators (KPIs) that are crucial for measuring success, including Return on Advertising Spend (ROAS), click-through rates, and conversion rates. Martin shares insights on how new sellers can navigate a competitive marketplace, emphasizing the importance of selecting the right product categories. With over 14 years of experience, he offers valuable advice on common pitfalls in Amazon advertising and reveals industry secrets to help sellers maximize their visibility and profitability. Tune in to learn how to effectively leverage PPC and grow your Amazon business!

Learn the six most profitable ways to make money on Amazon with Matthew Fraser on the Amazon Ecomm Secrets podcast. Discover the differences between Amazon FBA (Fulfilled By Amazon) and Amazon FBM (Fulfilled By Merchant) to generate income on the platform. From leveraging dropshipping to managing your own stock, explore various strategies to start earning on Amazon and escape the nine-to-five grind.

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https://www.linkedin.com/in/martin-helleborg-a4271254/

https://20twenty.com.au/about-us/

Timestamps:

00:00:00 - Introduction

00:00:48 - Meet Martin Helleborg: Amazon Expert

00:02:45 - The Evolution of Amazon in Australia

00:07:30 - The Shift in Amazon's Delivery Promise

00:09:09 - Client Profiles: Startups to Established Brands

00:13:36 - Exploring Amazon DSP Advertising

00:21:08 - Understanding Amazon Prime and Its Benefits

00:24:01 - The Role of Patience in Selling on Amazon

00:29:18 - Key Performance Indicators for PPC Success

00:32:13 - Crawl, Walk, Run: A Strategy for New Sellers

00:39:18 - Key KPIs for Measuring PPC Success

00:43:01 - Common Mistakes in PPC Campaigns

00:44:44 - The Best Kept Secrets in Amazon Ads