#047 - Ryan Hashemi on All Things YouTube

Ryan Hashemi is the founder of Hashemi Studios, which helps businesses and creators grow on YouTube, as well as the former Chief Strategy Officer of Jubilee Media, a media company provoking understanding and human connection. Ryan and I talk about the longevity of YouTube, building the “Disney of Empathy”, keys to creating and growing on YouTube, macro and micro experimentation, copying vs. being original, sabbaticals, and knowing what you want.

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(01:11) The longevity of YouTube (10:46) Building Jubilee Media, the “Disney of Empathy” (14:33) Micro & macro experimentation, emotions, & competitive analysis (29:14) Copying vs. being original & unique (36:58) Why leave Jubilee? What is Hashemi Studios? (42:43) Ryan's unique skill set (48:29) The 80/20 on creating content early: bottoms-up approach to competitive analysis, plus focus on CTR and retention (55:14) Raw, authentic vs. edited, scripted content (01:01:22) YouTube channels as variety shows; format expansion (01:06:29) Podcasting on YouTube (01:13:31) Sabbaticals: find what you like, talk to people, & prioritize health (01:20:03) What is it that you want?

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Ryan’s Twitter: https://twitter.com/ryanhashemi

Ryan’s Newsletter & Hashemi Studios: https://www.ryanhashemi.com/

Jubilee Media: https://www.jubileemedia.com/

Spencer’s Twitter: https://twitter.com/SP1NS1R

Spencer’s Blog: https://spencerkier.substack.com