031 TODD ABRAMS - Founder/CEO of Icon Meals

Todd Abrams is the CEO and founder of Icon Meals, which is one of the largest ready-to-eat prepared mean and high-protein snack providers in the United States. He is also the founder DadBod Inc, which is a passion project where Todd has a global vision of holding all dads to the highest standards and not allowing any dads to settle for less than their best. Todd got into fitness and bodybuilding after his hockey career, and since then he has competed in man NPC Men's Physique Shows and won his pro-card back in 2012. Prior to Icon Meals, Todd founded Layer Technology which became a pioneer in dedicated web hosting, cloud computing, PCI compliance and cyber security. It grew to over 200 employees before Todd exited that business in 2014. As an entrepreneur, Todd and Icon Meals have been featured all over the place, including articles in Forbes and Entrepreneur Magazine, and recently signed a major partnership with the UFC. Todd is a really impressive guy, he's insanely disciplined, and has proven successful, in everything he's done from hockey, to bodybuilding, and entrepreneurship. Above it all, Todd is an incredible man, husband, and father, and it was an honor to host him on the show.

Discussion Points

• Grew up in Canada
• Got into health and fitness in college
• Became a professional physique card
• Health and fitness focus is now all about his family
• Work life balance
• Prioritizing fitness for mental clarity
• Prioritizing getting home to spend time with kids]
• Personal development
• Stop aiming for perfection
• Dad Bod Inc - the business of being a dad
• Don't give yourself a participation trophy
• Your responsibility as a dad
• Shortcuts are bullshit
• Your kids will know if you're a hypocrite
• The importance of focusing on longevity
• Get your bloodwork done
• Micros vs Macros
• Celebrating the little victories
• Lessons learned as a dad along the way
• Structuring your life around your family
• What Todd wants his legacy to be with his kids

Links

@toddabrams on social platforms

DadBodInc.com