023 - Create FOMO for yourself: how to increase your workshop’s visibility - with May King Tsang

In this episode, I talk to May King Tsang, a social media FOMO ("fear of missing out") creator and live tweeter. May King joined a live event I organised a day before recording the interview so that I could have first-hand insights on how she works and how FOMO works. In the show, we talk about how May King created visibility for a small and intimate event on social media.  

In the show, May King shares the steps she took to create visibility: before, during and even after the event. She explains the key differences between the major platforms such as Twitter, LinkedIn and Facebook and how we can use the algorithms to our advantage.  

Don’t miss the part when May King explains why she doesn't directly refer to the event she creates FOMO for in her very first social media posts. And what she did to help me to increase my number of followers on Instagram by 6% and by 35% on Twitter without me even using my phone.  

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Questions and Answers 

[2:00] If you had to choose a hashtag for yourself, what would it be? 

[3:08] Can you tell us a little bit more about your story, making tea and making FOMO while making mistakes. 

[6:05] What was your approach of creating pre-FOMO for the mastermind even? 

[13:08] How can we protect us against being tagged without consent? 

[13:49] We just covered the pre-FOMO strategy. What was then happening at the event itself? 

[22:42] If we want to be more strategic, what would be the differences of the different approaches on the three different platforms being Instagram, LinkedIn and Facebook? 

[26:54] What is the ideal frequency of posting across platforms? 

[29:32] Why was it important that you used my phone during the event to create FOMO? 

[33:17] What is usually the result that you would hope for that you would bring forth? 

[40:45] From your outside perspective, observing the events you create FOMO for: What makes a workshop or conference fail? 

[47:09] How do you create post-FOMO? How can we keep the buzz alive after the event? 

[52:09] What would you like a listener to remember from our interview? 

Related links you may want to check out: 

• Neal Schaffer on influencer marketing 
• Andrew and Pete 
• Jannet Murray 
• Our sponsor Session Lab (affiliate link)  

Connect to May King
on LinkedIn

Follow her @MayKingTEA

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👉 What happens when being “professional” gets in the way of being human? My new podcast Unprofessionalism explores the rules we’re taught to follow at work, and what happens when we break them. Listen here: https://unprofessionalism.buzzsprout.com/  👈