0215 - BAEF Seminar - Storytelling with S M A Moin
About this episode
Hosted by Christina Phillips.
We are proud to announce this seminar with Dr S M A Moin, a Senior Lecturer (Associate Professor) in Marketing at Queen Mary University of London, and Director of Teaching Associates at the School of Business. He is an interdisciplinary researcher and a published author in brand storytelling, strategy, leadership and creativity & innovation.
Storified and creative teaching can break the clutter and connect with students’ rational brains by tapping into their emotions.
Further reading, sources, mentions and acknowledgements.
S. M. A. Moin. Creativity in the Imagination Age. Springer Books, (2022).
S. M. A. Moin. Brand Storytelling in the Digital Age: Theories, practice and application. London: Palgrave Macmillan, (2020).
Kay Peterson and David A. Kolb. How you learn is how you live: Using nine ways of learning to transform your life. Berrett-Koehler Publishers, (2017).
HBP editors. Why your students are disengaged and and what you can do to draw them back in. Harvard Business Publishing, (2022)
Joseph Campbell. The Hero with a Thousand Faces. Various publishers, (1949-2008)
Alighieri Dante. The Divine Comedy. Various publishers, (-2017).
Contact details:
S M A Moin -- https://www.linkedin.com/in/smamoin/
Christina -- https://www.linkedin.com/in/christinajphillips/
A video version of this episode is published on the Business Analytics Educators Forum’s YouTube channel at:
Acknowledgements
Music
Title: Guitar House
Artist: josh pan (2020)
Source: https://www.youtube.com/watch?v=JL-LId8ZWBM
License: License CC BY 3.0
Cover Art
Title: Complex collaboration for BAEF
Artist: Nuno Machado and Allen Higgins
Source: vignette_version.pptx
License: CC BY-NC-SA 4.0
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