#0070 – Rare Breed Leadership with Sunny Bonnell

Today my guest is Sunny Bonnell. Sunny is the co-author of a book called Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different which has been called "a brazen rant" by Seth Godin. This is an unconventional business book that explores seven so-called "vices" that society deems as counterintuitive to your success and reframes them as virtues. This is a new kind of leadership thinking which challenges conformity and dismantles business-as-usual thinking. I’m excited to have Sunny on the show to talk about this interesting topic. Motto Branding Agency Rare Breed Quiz Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different book _____ Purchase my new book now All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Visit our sponsor Bottom Gun Coffee Company use the discount code "DEEP" Become a leader worth following today with these powerful resources: Purchase my bestselling leadership book "I Have the Watch: Becoming a Leader Worth Following" use the discount code "DEEP" Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices