006: PART 2 of The Radical Empathy Brand Framework

Question: Can being an expert at what you do make you a WORSE marketer?

Sounds crazy, right? Of course—we all think—the more expertise you have, the more value you have to offer.

Not so fast. Check out the counterintuitive answer in today’s episode. See if you suffer from “The BIG Nose/Knows Problem.”

By the end of this episode, you'll have answers to these 3 questions:

1. Where do good leaders, business owners, and engaged Personal Brands START their marketing?…it’s NOT where you think!
2. What you need to 'get out of the way' for more engaging marketing and stronger branding? (aka “The BIG Nose/Knows Problem”)
3. What hidden shortcut can you take to unlock more power in your marketing and branding?

It’s part 2 of the Radical Empathy Brand Framework©…or R.E.Brand © for short 😀

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RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Jerry Seinfeld Talks About Keeping an Audience’s Attention »

Check out this podcast interview where famed comedian Jerry Seinfeld talks about how to gauge and keep your audience’s attention.

Go and See Podcast with Malcolm Gladwell »

Hear the story about the Lexus Engineer mentioned in today’s episode and how he started from a COMPLETELY different vantage point.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

 

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LET’S CONNECT

Web: https://robbyf.com

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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.