You Don't Know Vietnam
Ian Paynton - We Create Content
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
Episodes (139)
E73: Remembering a Hanoi we once knew — with journalist David Stout
You Don't Know Vietnam
E72: What Singapore’s Ambassador learned from his first 10 months in Vietnam
You Don't Know Vietnam
E71: Vietnam's young people have never had it better. Or is there something we'r...
You Don't Know Vietnam
E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future
You Don't Know Vietnam
E69: Go live or get left behind: inside Vietnam’s e-commerce boom
You Don't Know Vietnam
E68: The 9 cultural truths your brand MUST master to get started in Vietnam
You Don't Know Vietnam
E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the roo...
You Don't Know Vietnam
E66: Building a life in Vietnam: identity, business, and the search for home
You Don't Know Vietnam
E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'
You Don't Know Vietnam
E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?
You Don't Know Vietnam
E63: Reduce emissions AND grow economically? Why Vietnam can do both
You Don't Know Vietnam
E62: Keeping soul, changing shape: Vietnam’s evolving identity
You Don't Know Vietnam
E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom
You Don't Know Vietnam
E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)
You Don't Know Vietnam
E59: Navigating the grey area that can decide life or death for business in Viet...
You Don't Know Vietnam
E58: Eat alone? Not in Vietnam — the F&B localisation playbook
You Don't Know Vietnam
E57: The future of retail in Vietnam — with e-commerce veteran Benji Lamb
You Don't Know Vietnam
E56: Copywriting, killer audio ads and a drone show fail — the state of advertis...
You Don't Know Vietnam
E55: Can Hai Phong become Vietnam’s Shanghai?
You Don't Know Vietnam
E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguy...
You Don't Know Vietnam
E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local
You Don't Know Vietnam
E52: Is Vietnam's richest demographic being ignored by brands?
You Don't Know Vietnam
E51: Redefining "Made in Vietnam" with the rise of homegrown innovation
You Don't Know Vietnam
E50: Patriotism and PR disasters: What global brands MUST know about Vietnam
You Don't Know Vietnam
E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking a...
You Don't Know Vietnam
E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan
You Don't Know Vietnam
E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gami...
You Don't Know Vietnam
E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure
You Don't Know Vietnam
E45: The delicate art of doing business in Vietnam - with fine dining chef patro...
You Don't Know Vietnam
E44: Can Esports become Vietnam’s biggest entertainment export?
You Don't Know Vietnam
E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam
You Don't Know Vietnam
E42: I've been a business lawyer in Vietnam for 20 years. Here's my tips for new...
You Don't Know Vietnam
E41: What Vietnamese foodies want from restaurant brands
You Don't Know Vietnam
E40: Why your brand MUST connect with Vietnamese women (and how!)
You Don't Know Vietnam
E39: Fighting the dark side of Vietnam's rapid development: human trafficking
You Don't Know Vietnam
E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s...
You Don't Know Vietnam
E37: The challenge of being a modern Vietnamese mum - and why they manage the mo...
You Don't Know Vietnam
E36: Why doing business in Vietnam is an uphill battle (and how to win)
You Don't Know Vietnam
E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distille...
You Don't Know Vietnam
E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape
You Don't Know Vietnam
E33: Communal upbringings, gossip, and their impact on marketing in Vietnam
You Don't Know Vietnam
E32: What do Vietnam's Gen Z look for in a workplace?
You Don't Know Vietnam
E31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon
You Don't Know Vietnam
E30: Mental health in Vietnam: family dynamics, social pressures and rising divo...
You Don't Know Vietnam
E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture
You Don't Know Vietnam
E28: How not to lose face or get cancelled in Vietnam
You Don't Know Vietnam
E27: What is Zalo and why is it SO popular in Vietnam?
You Don't Know Vietnam
E26: Vietnam's soaring sports and how global brands can unlock love from loyal f...
You Don't Know Vietnam
E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW
You Don't Know Vietnam
E24: Meet the Vietnamese founder tackling addictive short-form social content
You Don't Know Vietnam