The Transaction
Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction
EN136 episodes
businesstechnology
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue...
Episodes (136)
How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief...
The Transaction
Mar 17, 202658:40failed
Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epst...
The Transaction
Feb 26, 202654:32pending
The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73
The Transaction
Feb 9, 20261:02:39pending