Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Notable Guests
Episodes (409)
Jun Group - Rewarded ads in mobile apps
Marketecture: Get Smart. Fast.
How Sharethrough’s exchange supports a mix of native, video and display formats
Marketecture: Get Smart. Fast.
JW Player - Publisher video monetization and then some
Marketecture: Get Smart. Fast.
Xandr - New details on Netflix deal, Microsoft data
Marketecture: Get Smart. Fast.
Criteo - How the ad tech OG is bridging brands and retail media sellers
Marketecture: Get Smart. Fast.
SafeGraph - Data on physical places for attribution and product integration
Marketecture: Get Smart. Fast.
Smadex - A scaled mobile DSP that leans into transparency
Marketecture: Get Smart. Fast.
NBCU’s One Platform - A full rundown with Krishan Bhatia
Marketecture: Get Smart. Fast.
LiSA - A live commerce platform for retailers and publishers
Marketecture: Get Smart. Fast.
Uberall - SEO and listings management for brick-and-mortar businesses
Marketecture: Get Smart. Fast.
Semcasting - Data and identity tools for highly regulated markets
Marketecture: Get Smart. Fast.
Lately - AI-assisted social content creation
Marketecture: Get Smart. Fast.
Ad-Lib - Creative intelligence and DCO for a world with less targeting
Marketecture: Get Smart. Fast.
Tatari - Ad buying tools for linear and streaming TV
Marketecture: Get Smart. Fast.
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and pe...
Marketecture: Get Smart. Fast.
Connatix - Helping publishers create, host and monetize video assets
Marketecture: Get Smart. Fast.
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising me...
Marketecture: Get Smart. Fast.
LiveIntent - A stalwart of “programmatic email” doubles down on identity
Marketecture: Get Smart. Fast.
Marpipe - Automated creative testing for brands
Marketecture: Get Smart. Fast.
Hashtag Labs - Publisher ad loading software for non-engineers
Marketecture: Get Smart. Fast.
The Media Trust - An OG in ad quality
Marketecture: Get Smart. Fast.
Beachfront - A CTV ad server that works across streaming and traditional invento...
Marketecture: Get Smart. Fast.
Intent IQ - Attribution and bid enhancement tools built on a hybrid identity gra...
Marketecture: Get Smart. Fast.
Kochava - A mature MMP with omni-channel chops
Marketecture: Get Smart. Fast.
Semrush - Robust SEO with extensions to other channels
Marketecture: Get Smart. Fast.
EDO - Measuring TV ad effectiveness using search and behavioral data
Marketecture: Get Smart. Fast.
tvScientific - CTV buying with performance metrics at the center
Marketecture: Get Smart. Fast.
Samba TV - CTV measurement and targeting using ACR data
Marketecture: Get Smart. Fast.
SparkToro - An index of demographic and behavioral insights
Marketecture: Get Smart. Fast.
PebblePost - Digital identity meets direct mail
Marketecture: Get Smart. Fast.
LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identit...
Marketecture: Get Smart. Fast.
How LiveRamp TV (formerly Data Plus Math) provides household matching, data acti...
Marketecture: Get Smart. Fast.
Clean.IO - Protecting publishers and platforms from malicious ads
Marketecture: Get Smart. Fast.
How Moloco helps gaming and on-demand apps activate their data
Marketecture: Get Smart. Fast.
AdMix - Product placement for in-game environments
Marketecture: Get Smart. Fast.
Singular - Connecting marketing data from many sources
Marketecture: Get Smart. Fast.
Celtra - Creative tools for digital ads across platforms
Marketecture: Get Smart. Fast.
iSpot - A look-up database for TV content and ads
Marketecture: Get Smart. Fast.
Innovid - A TV and video ad server focused on creative management and measuremen...
Marketecture: Get Smart. Fast.
Simulmedia - The OG TV buying platform
Marketecture: Get Smart. Fast.
TV Squared by Innovid - measurement and attribution for converged TV buys
Marketecture: Get Smart. Fast.
Publica - A CTV ad server with support for unified auctions
Marketecture: Get Smart. Fast.
Odeeo - In-game audio advertising
Marketecture: Get Smart. Fast.
Incrmntal - Helping marketers measure performance on iOS and TV.
Marketecture: Get Smart. Fast.
Digital Turbine - In-App Ad Tech Embedded On Android Phones
Marketecture: Get Smart. Fast.
MobileMonkey - Sales outreach automation for the mid market
Marketecture: Get Smart. Fast.
Optable - A flexible model for clean room tech
Marketecture: Get Smart. Fast.
ID5 - Identity Without Third-Party Cookies
Marketecture: Get Smart. Fast.
Branch - Deep linking and attribution tools for apps
Marketecture: Get Smart. Fast.
Magnite - Revenue and workflow tools for CTV’s supply side
Marketecture: Get Smart. Fast.