Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Notable Guests
Episodes (409)
Demandbase doubles down on B2B ad tech
Marketecture: Get Smart. Fast.
Tubi - A deep dive on the AVOD services' audience and ad business
Marketecture: Get Smart. Fast.
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
Clinch - Omnichannel DCO paired with campaign tools
Marketecture: Get Smart. Fast.
Episode 10: The macro view of the ad environment with Brian Wieser
Marketecture: Get Smart. Fast.
Vault JS - Assessing the privacy and security of marketing tech vendors
Marketecture: Get Smart. Fast.
CreativeX - Analyzing and rating creative across a variety of ad types and platf...
Marketecture: Get Smart. Fast.
Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic
Marketecture: Get Smart. Fast.
Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
Marketecture: Get Smart. Fast.
Transmit - Non-standard ads for live-streamed content
Marketecture: Get Smart. Fast.
Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath....
Marketecture: Get Smart. Fast.
Veritone Voice - An AI-powered voice solution for podcasting, sports and more
Marketecture: Get Smart. Fast.
Sourcepoint - Privacy and consent tools for media companies (Demo included)
Marketecture: Get Smart. Fast.
Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad ne...
Marketecture: Get Smart. Fast.
Lotame - Last DMP standing?
Marketecture: Get Smart. Fast.
Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Marketecture: Get Smart. Fast.
Veritonic - Audio-first measurement for the full funnel
Marketecture: Get Smart. Fast.
Taboola bets on OEMs, commerce… and Yahoo
Marketecture: Get Smart. Fast.
Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan
Marketecture: Get Smart. Fast.
Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in
Marketecture: Get Smart. Fast.
Claritas - A rundown of its segmentation, activation and measurement tools
Marketecture: Get Smart. Fast.
Episode 3: Google vs the DOJ and a Retail Media Deep-Dive
Marketecture: Get Smart. Fast.
Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic...
Marketecture: Get Smart. Fast.
Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitabl...
Marketecture: Get Smart. Fast.
Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
Marketecture: Get Smart. Fast.
Seedtag - Contextual ads paired with unique formats
Marketecture: Get Smart. Fast.
Yieldmo - An ad exchange with attention data baked in
Marketecture: Get Smart. Fast.
Episode 1: CES, AI Creative, Facebook vs GDPR
Marketecture: Get Smart. Fast.
LifeStreet - A mobile DSP with custom modeling
Marketecture: Get Smart. Fast.
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
Marketecture: Get Smart. Fast.
The Salesforce CDP - Enterprise-grade data management across many sources and en...
Marketecture: Get Smart. Fast.
Adelaide Metrics - Measuring media quality and audience attention
Marketecture: Get Smart. Fast.
Madhive - A DSP geared to hyper-local CTV campaigns
Marketecture: Get Smart. Fast.
Narrative I/O - A platform for buying and selling raw data
Marketecture: Get Smart. Fast.
TikTok talks about its self-serve and performance ad tools
Marketecture: Get Smart. Fast.
Mobal - Business listings management for Google, social and other platforms
Marketecture: Get Smart. Fast.
FullThrottle - First-party data solutions and APIs for advertisers and publisher...
Marketecture: Get Smart. Fast.
Zefr - Brand suitability targeting and measurement across walled gardens
Marketecture: Get Smart. Fast.
MNTN - A performance advertising platform for streaming TV
Marketecture: Get Smart. Fast.
Special Episode: Ari Paparo on The Rebooting Show
Marketecture: Get Smart. Fast.
GumGum - A big contextual player pushes into measuring attention
Marketecture: Get Smart. Fast.
Countable - A community engagement platform for brands’ purpose and social impac...
Marketecture: Get Smart. Fast.
TripleLift - An SSP supporting video, CTV and native formats
Marketecture: Get Smart. Fast.
Emergency Episode: Twitter’s Imploding Ad Business
Marketecture: Get Smart. Fast.
ironSource LevelPlay - App mediation and revenue management
Marketecture: Get Smart. Fast.
Outbrain Goes SaaS With New Keystone Product
Marketecture: Get Smart. Fast.
Creatopy - Affordable creative production with a built in ad server
Marketecture: Get Smart. Fast.
Xandr, Part 2: Up Close With Invest
Marketecture: Get Smart. Fast.
GeoEdge - Online ad security in a fast-changing environment
Marketecture: Get Smart. Fast.
Kayzen - A mobile DSP with modular architecture
Marketecture: Get Smart. Fast.