Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Notable Guests
Episodes (409)
Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more
Marketecture: Get Smart. Fast.
Digital Remedy - Managed services 4EVAH
Marketecture: Get Smart. Fast.
Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri j...
Marketecture: Get Smart. Fast.
Basis - Buying and workflow tools for mid-market agencies
Marketecture: Get Smart. Fast.
Episode 35: Lisa Utzschneider on the future of IAS and the X integration
Marketecture: Get Smart. Fast.
Acast - Podcast hosting, ad monetization and paywall tech for large and small pu...
Marketecture: Get Smart. Fast.
Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP
Marketecture: Get Smart. Fast.
Spreaker (from IHeart) - A spectrum of podcast monetization tools
Marketecture: Get Smart. Fast.
Episode 33: Is fundraising for ad tech companies even possible?
Marketecture: Get Smart. Fast.
Nexxen - The ultimate ad tech roll-up
Marketecture: Get Smart. Fast.
Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV
Marketecture: Get Smart. Fast.
Magellan AI - Ad planning and intelligence tools for podcast media
Marketecture: Get Smart. Fast.
Episode 31: Lara OReilly on the MediaMath beat
Marketecture: Get Smart. Fast.
How Lumen Research’s eye-tracking tech measures attention
Marketecture: Get Smart. Fast.
Episode 30: The TV 📺 Episode with Alan Wolk
Marketecture: Get Smart. Fast.
Sonnant - AI monetization tools for radio and podcasts
Marketecture: Get Smart. Fast.
Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
Marketecture: Get Smart. Fast.
BidSwitch offers one API call to rule all bid requests
Marketecture: Get Smart. Fast.
Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
Marketecture: Get Smart. Fast.
Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Marketecture: Get Smart. Fast.
🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨
Marketecture: Get Smart. Fast.
MowPod - Ad tools for podcast owners
Marketecture: Get Smart. Fast.
Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Marketecture: Get Smart. Fast.
Sovrn gives an update on its 4 ad products for indie publishers
Marketecture: Get Smart. Fast.
Episode: 24: The one and only Joe Zawadzki
Marketecture: Get Smart. Fast.
Viant believes DSPs should be DSPs
Marketecture: Get Smart. Fast.
Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a...
Marketecture: Get Smart. Fast.
CoHost - Podcast hosting and analytics with some B2B bells and whistles
Marketecture: Get Smart. Fast.
Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
Relo Metrics - Digital-style analytics for sports sponsorships
Marketecture: Get Smart. Fast.
Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying rev...
Marketecture: Get Smart. Fast.
MiQ - A global programmatic agency doing $600M+ in revenue
Marketecture: Get Smart. Fast.
Episode 20: Bow Down Before the Ad Tech God
Marketecture: Get Smart. Fast.
LinkedIn - B2B ad tech juggernaut
Marketecture: Get Smart. Fast.
Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
Marketecture: Get Smart. Fast.
Episode 100 - A deep dive on The Trade Desk’s identity and data spine
Marketecture: Get Smart. Fast.
Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
Ampersand - Bundling TV inventory across national spot TV, addressable and strea...
Marketecture: Get Smart. Fast.
Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Marketecture: Get Smart. Fast.
AdsWizz - An SSP, DSP and ad server geared to audio and podcasts
Marketecture: Get Smart. Fast.
Episode 16: Marketecture at Possible in Miami
Marketecture: Get Smart. Fast.
Intentful - AI copywriting tools trained on brand data
Marketecture: Get Smart. Fast.
Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutiv...
Marketecture: Get Smart. Fast.
The four pillars of Uber’s $500M ad business
Marketecture: Get Smart. Fast.
Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishin...
Marketecture: Get Smart. Fast.
605 - Attribution and performance prediction tools for TV advertisers
Marketecture: Get Smart. Fast.
DoubleVerify - Tackling new measurement challenges in viewability, fraud and bra...
Marketecture: Get Smart. Fast.
Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war
Marketecture: Get Smart. Fast.
Emodo - A native SSP and DSP backed by Ericsson’s data
Marketecture: Get Smart. Fast.
Episode 12: How should agencies invest in tech? With Jay Friedman.
Marketecture: Get Smart. Fast.