Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Notable Guests
Episodes (409)
IAB Tech Lab Special: Open RTB
Marketecture: Get Smart. Fast.
Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive
Marketecture: Get Smart. Fast.
IAB Tech Lab Special: VAST
Marketecture: Get Smart. Fast.
Episode 71: Hollis Guerra on how to get PR
Marketecture: Get Smart. Fast.
IAB Tech Lab Special: The Transparency and Consent Framework
Marketecture: Get Smart. Fast.
Episode 70: Kym Insana built an agency entirely with remote WFH moms
Marketecture: Get Smart. Fast.
Episode 69: WPP's CTO spends over $300 million per year on AI
Marketecture: Get Smart. Fast.
Episode 68: Feed DSPs what they eat with Chris Kane
Marketecture: Get Smart. Fast.
Episode 67: Why can you buy CTV 214 different ways?
Marketecture: Get Smart. Fast.
Episode 66: Politics and AI with Richard Raddon of Zefr
Marketecture: Get Smart. Fast.
Episode 65: Shane Shevlin still believes in customizable DSPs
Marketecture: Get Smart. Fast.
Episode 64: Listeners Strike Back
Marketecture: Get Smart. Fast.
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Marketecture: Get Smart. Fast.
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do...
Marketecture: Get Smart. Fast.
Episode 61: RampUp After Dark
Marketecture: Get Smart. Fast.
Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vi...
Marketecture: Get Smart. Fast.
Episode 59: Ad tech is to technology Innovation what porn is to media innovation
Marketecture: Get Smart. Fast.
Episode 58: All About the Privacy Sandbox with Alex Cone from Google
Marketecture: Get Smart. Fast.
Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith...
Marketecture: Get Smart. Fast.
Spotify builds a $2 billion audio ads juggernaut through technology and targetin...
Marketecture: Get Smart. Fast.
Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Marketecture: Get Smart. Fast.
Episode 55: Matt Prohaska talks news and the industry moves into the bargaining...
Marketecture: Get Smart. Fast.
Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
Marketecture: Get Smart. Fast.
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Marketecture: Get Smart. Fast.
Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predicti...
Marketecture: Get Smart. Fast.
Episode 51: What happened at The Arena Group? Former President and COO Andrew Kr...
Marketecture: Get Smart. Fast.
Episode 50: What's the MRC and why should you care with George Ivie
Marketecture: Get Smart. Fast.
Episode 49: The guys from Taking Inventory talk social commerce
Marketecture: Get Smart. Fast.
Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advert...
Marketecture: Get Smart. Fast.
Justify Your Existence: Vibe.co
Marketecture: Get Smart. Fast.
Episode 47: Brian Morrissey on how to create a sustainable media model
Marketecture: Get Smart. Fast.
JYE: Channel99 brings view-through technology and analytics to B2B marketing
Marketecture: Get Smart. Fast.
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Marketecture: Get Smart. Fast.
Justify Your Existence: Recess is a Marketplace for Real World Sponsorships
Marketecture: Get Smart. Fast.
Episode 45: PrograMADic, the Musical with Tom Triscari
Marketecture: Get Smart. Fast.
Justify Your Existence with Taiv.tv
Marketecture: Get Smart. Fast.
Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel...
Marketecture: Get Smart. Fast.
Amaze Media Labs - Podcast promotion via contextual display ads
Marketecture: Get Smart. Fast.
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans a...
Marketecture: Get Smart. Fast.
Spaceback - Adapting social posts to display and video ads
Marketecture: Get Smart. Fast.
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. P...
Marketecture: Get Smart. Fast.
Captify - Activating search data for contextual buys
Marketecture: Get Smart. Fast.
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and...
Marketecture: Get Smart. Fast.
BrightLine - Interactive and shoppable CTV ad formats
Marketecture: Get Smart. Fast.
Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)
Marketecture: Get Smart. Fast.
What flavor is your CDP? With ActionIQ CEO Tasso Argyros
Marketecture: Get Smart. Fast.
Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news
Marketecture: Get Smart. Fast.
BlueConic - A CDP built for marketing activations
Marketecture: Get Smart. Fast.
Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!
Marketecture: Get Smart. Fast.
Dataseat - A mobile DSP that doesn’t rely on device IDs
Marketecture: Get Smart. Fast.