Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Notable Guests
Episodes (412)
Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s So...
Marketecture: Get Smart. Fast.
Episode 161: The State of AI with eMarketer’s Nate Elliott
Marketecture: Get Smart. Fast.
Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Marketecture: Get Smart. Fast.
Episode 159: Bob Lord of Horizon on How Indie Agencies Compete
Marketecture: Get Smart. Fast.
Ari Paparo on the Era of Outcomes in Digital Advertising at Marketecture Live
Marketecture: Get Smart. Fast.
Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality
Marketecture: Get Smart. Fast.
Episode 157: Marketing Ad Tech in 2026 with Paul Knegten
Marketecture: Get Smart. Fast.
Episode 156: Does quality really matter? Erez Levin weighs in
Marketecture: Get Smart. Fast.
Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Be...
Marketecture: Get Smart. Fast.
Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Crea...
Marketecture: Get Smart. Fast.
Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurru...
Marketecture: Get Smart. Fast.
Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at...
Marketecture: Get Smart. Fast.
Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs f...
Marketecture: Get Smart. Fast.
PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Ma...
Marketecture: Get Smart. Fast.
Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners
Marketecture: Get Smart. Fast.
Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at...
Marketecture: Get Smart. Fast.
Episode 152: Jim Payne is back! His new SDK lets you control monetization with A...
Marketecture: Get Smart. Fast.
Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Ma...
Marketecture: Get Smart. Fast.
Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
Marketecture: Get Smart. Fast.
CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketectur...
Marketecture: Get Smart. Fast.
Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give an...
Marketecture: Get Smart. Fast.
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at...
Marketecture: Get Smart. Fast.
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade...
Marketecture: Get Smart. Fast.
Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
Marketecture: Get Smart. Fast.
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Gener...
Marketecture: Get Smart. Fast.
From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Mar...
Marketecture: Get Smart. Fast.
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for...
Marketecture: Get Smart. Fast.
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper
Marketecture: Get Smart. Fast.
Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage
Marketecture: Get Smart. Fast.
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube A...
Marketecture: Get Smart. Fast.
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Marketecture: Get Smart. Fast.
Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Adver...
Marketecture: Get Smart. Fast.
Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on wit...
Marketecture: Get Smart. Fast.
SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Marketecture: Get Smart. Fast.
Episode 143: Omar Tawakol on Using AI to Scale Product Placement
Marketecture: Get Smart. Fast.
Episode 142: What’s Going on with the Google Remedies Trial
Marketecture: Get Smart. Fast.
Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Marketecture: Get Smart. Fast.
Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
Marketecture: Get Smart. Fast.
Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO i...
Marketecture: Get Smart. Fast.
Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
Marketecture: Get Smart. Fast.
Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at...
Marketecture: Get Smart. Fast.
Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies
Marketecture: Get Smart. Fast.
Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Su...
Marketecture: Get Smart. Fast.
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Marketecture: Get Smart. Fast.
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Marketecture: Get Smart. Fast.
How Tubi is Embracing Creators and Trying to Shake up Streaming
Marketecture: Get Smart. Fast.
Episode 134: Brian Wieser Dishes on the Latest Agency Drama
Marketecture: Get Smart. Fast.
Episode 133: Casey Saran on the intersection between paid and earned media
Marketecture: Get Smart. Fast.
Stephen Upstone discusses LoopMe’s focus on brands in-app
Marketecture: Get Smart. Fast.
Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian
Marketecture: Get Smart. Fast.