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Marketecture: Get Smart. Fast.

Ari Paparo

EN412 episodes
businesstechnology

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Notable Guests

Episodes (412)

Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s So...

Marketecture: Get Smart. Fast.

Feb 27, 20261:05:07pending

Episode 161: The State of AI with eMarketer’s Nate Elliott

Marketecture: Get Smart. Fast.

Feb 20, 202659:50pending

Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association

Marketecture: Get Smart. Fast.

Feb 13, 202655:24pending

Episode 159: Bob Lord of Horizon on How Indie Agencies Compete

Marketecture: Get Smart. Fast.

Feb 6, 202654:51pending

Ari Paparo on the Era of Outcomes in Digital Advertising at Marketecture Live

Marketecture: Get Smart. Fast.

Feb 2, 202624:40pending

Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality

Marketecture: Get Smart. Fast.

Jan 30, 20261:01:30pending

Episode 157: Marketing Ad Tech in 2026 with Paul Knegten

Marketecture: Get Smart. Fast.

Jan 23, 202653:20pending

Episode 156: Does quality really matter? Erez Levin weighs in

Marketecture: Get Smart. Fast.

Jan 16, 202651:35pending

Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Be...

Marketecture: Get Smart. Fast.

Jan 12, 202621:53pending

Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Crea...

Marketecture: Get Smart. Fast.

Jan 9, 202649:23pending

Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurru...

Marketecture: Get Smart. Fast.

Jan 6, 202619:57pending

Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at...

Marketecture: Get Smart. Fast.

Dec 29, 202521:19pending

Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs f...

Marketecture: Get Smart. Fast.

Dec 23, 202546:28pending

PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Ma...

Marketecture: Get Smart. Fast.

Dec 22, 202527:10pending

Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners

Marketecture: Get Smart. Fast.

Dec 19, 202556:09pending

Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at...

Marketecture: Get Smart. Fast.

Dec 15, 202526:48pending

Episode 152: Jim Payne is back! His new SDK lets you control monetization with A...

Marketecture: Get Smart. Fast.

Dec 12, 202555:27pending

Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Ma...

Marketecture: Get Smart. Fast.

Dec 8, 202526:34pending

Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein

Marketecture: Get Smart. Fast.

Dec 5, 202552:41pending

CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketectur...

Marketecture: Get Smart. Fast.

Dec 1, 202520:09pending

Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give an...

Marketecture: Get Smart. Fast.

Nov 26, 202540:51pending

Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at...

Marketecture: Get Smart. Fast.

Nov 24, 202525:02pending

Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade...

Marketecture: Get Smart. Fast.

Nov 21, 202552:07pending

Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure

Marketecture: Get Smart. Fast.

Nov 17, 202517:01pending

Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Gener...

Marketecture: Get Smart. Fast.

Nov 14, 202542:05pending

From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Mar...

Marketecture: Get Smart. Fast.

Nov 10, 202520:11pending

Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for...

Marketecture: Get Smart. Fast.

Nov 7, 202559:46pending

Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper

Marketecture: Get Smart. Fast.

Nov 3, 202521:42pending

Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage

Marketecture: Get Smart. Fast.

Oct 31, 20251:00:18pending

Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube A...

Marketecture: Get Smart. Fast.

Oct 27, 202517:48pending

Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium

Marketecture: Get Smart. Fast.

Oct 24, 202554:13pending

Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Adver...

Marketecture: Get Smart. Fast.

Oct 20, 202523:24pending

Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on wit...

Marketecture: Get Smart. Fast.

Oct 17, 20251:00:23pending

SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI

Marketecture: Get Smart. Fast.

Oct 14, 202525:41pending

Episode 143: Omar Tawakol on Using AI to Scale Product Placement

Marketecture: Get Smart. Fast.

Oct 10, 202557:07pending

Episode 142: What’s Going on with the Google Remedies Trial

Marketecture: Get Smart. Fast.

Oct 3, 20251:01:40pending

Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab

Marketecture: Get Smart. Fast.

Sep 26, 202553:05pending

Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon

Marketecture: Get Smart. Fast.

Sep 19, 202552:15pending

Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO i...

Marketecture: Get Smart. Fast.

Sep 12, 202553:52pending

Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora

Marketecture: Get Smart. Fast.

Sep 8, 202520:21pending

Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at...

Marketecture: Get Smart. Fast.

Sep 5, 202533:39pending

Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies

Marketecture: Get Smart. Fast.

Sep 3, 202532:38pending

Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Su...

Marketecture: Get Smart. Fast.

Aug 29, 20251:12:31pending

Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI

Marketecture: Get Smart. Fast.

Aug 22, 20251:00:32pending

Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week

Marketecture: Get Smart. Fast.

Aug 15, 202554:49pending

How Tubi is Embracing Creators and Trying to Shake up Streaming

Marketecture: Get Smart. Fast.

Aug 11, 202526:55pending

Episode 134: Brian Wieser Dishes on the Latest Agency Drama

Marketecture: Get Smart. Fast.

Aug 8, 202554:29pending

Episode 133: Casey Saran on the intersection between paid and earned media

Marketecture: Get Smart. Fast.

Aug 1, 202550:05pending

Stephen Upstone discusses LoopMe’s focus on brands in-app

Marketecture: Get Smart. Fast.

Jul 28, 202527:50pending

Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian

Marketecture: Get Smart. Fast.

Jul 25, 202545:43pending
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