Impact Pricing

Mark Stiving, Ph.D.

EN1009 episodes

businessmarketingeducationhow to

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Episodes (1009)

Pricing Table Topics: 7 of Diamonds – Mindset Shift from Expense to Investing

Impact Pricing

Apr 12, 20232:06pending

Why It's Worth Paying for Pricing Consultants with Dick Sobel

Impact Pricing

Apr 10, 202324:36pending

Blogcast: Wow! A Price Decrease

Impact Pricing

Apr 7, 20233:31pending

Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solvin...

Impact Pricing

Apr 5, 20232:23pending

How Machine Learning and AI Can Help You Make Efficient Pricing Decisions with A...

Impact Pricing

Apr 3, 202324:54pending

Pricing Table Topics: 7 of Hearts – Value Propositions Are General, Selling Valu...

Impact Pricing

Mar 31, 20232:08pending

Blogcast: Lessons from the Library

Impact Pricing

Mar 29, 20233:35pending

Value Bread Blues? How to Announce Price Increases with Casey Brown

Impact Pricing

Mar 27, 202331:15pending

Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale

Impact Pricing

Mar 24, 20232:40pending

Blogcast: AMC Changes Pricing, FINALLY

Impact Pricing

Mar 22, 20233:16pending

Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff...

Impact Pricing

Mar 20, 202334:14pending

Blogcast: A Price Signaling Example?

Impact Pricing

Mar 17, 20233:22pending

Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative...

Impact Pricing

Mar 15, 20233:01pending

Brand Value for Big Sales: Insights from Satish Dharmarajan

Impact Pricing

Mar 13, 202328:51pending

Blogcast: Evaluating a Pricing Strategy

Impact Pricing

Mar 10, 20233:09pending

Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitiv...

Impact Pricing

Mar 8, 20233:10pending

The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng

Impact Pricing

Mar 6, 202331:09pending

Blogcast: Transitioning to Selling Subscriptions

Impact Pricing

Mar 3, 20233:16pending

Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case

Impact Pricing

Mar 1, 20232:52pending

Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghum...

Impact Pricing

Feb 27, 202330:44pending

Blogcast: Another Ridiculous Fee

Impact Pricing

Feb 24, 20232:23pending

Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sens...

Impact Pricing

Feb 22, 20232:48pending

Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan B...

Impact Pricing

Feb 20, 202331:31pending

Blogcast: What "Pricing" Can Teach Sales

Impact Pricing

Feb 17, 20233:22pending

Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Se...

Impact Pricing

Feb 15, 20232:49pending

Pricing Data Analytics: The Hows and Whys with Armin Kakas

Impact Pricing

Feb 13, 202326:32pending

Blogcast: Pricing Trends in 2023

Impact Pricing

Feb 10, 20233:12pending

Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Lear...

Impact Pricing

Feb 8, 20232:59pending

Personalities in the Pricing Community (and how to interact with them) with Robe...

Impact Pricing

Feb 6, 202333:05pending

Blogcast: A Nespresso Price Increase

Impact Pricing

Feb 3, 20232:40pending

Pricing Table Topics: 9 of Hearts – The Most Common and Least Attractive Buyers

Impact Pricing

Feb 1, 20232:35pending

The Power of Data-driven Pricing Solutions for Your SaaS Business with Bryan Bel...

Impact Pricing

Jan 30, 202329:51pending

Pricing Table Topics: 9 of Spades – Know What Information the Buyer Needs

Impact Pricing

Jan 25, 20232:23pending

Increase Your Pricing Power: Monetize SaaS with Ayon Bhattacharyya

Impact Pricing

Jan 23, 202333:31pending

Blogcast: A Price Negotiation Example

Impact Pricing

Jan 20, 20232:58pending

Pricing Table Topics: 10 of Diamonds – Reveal the Price Only After the Value Is...

Impact Pricing

Jan 18, 20232:39pending

Disrupting Pricing with AI: Insights from Steven Forth

Impact Pricing

Jan 16, 202333:04pending

Blogcast: Black Friday and Price Elasticity

Impact Pricing

Jan 13, 20232:48pending

Pricing Table Topics: 10 of Clubs – What Value Conversation Demonstrates

Impact Pricing

Jan 11, 20232:18pending

Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Pr...

Impact Pricing

Jan 9, 202332:06pending

Blogcast: Thoughts on Black Friday Pricing

Impact Pricing

Jan 6, 20233:11pending

Pricing Table Topics: 10 of Hearts – You and Your Buyer Must Work Together

Impact Pricing

Jan 4, 20232:24pending

Price Optimization in SaaS with Nikhil Kotcharlakota

Impact Pricing

Jan 2, 202325:42pending

Blogcast: Pricing Skills for Subscription

Impact Pricing

Dec 30, 20223:45pending

Pricing Table Topics: 10 of Spades - Never Mention Competition

Impact Pricing

Dec 28, 20222:24pending

How to Approach Increasing Your Prices Caused by Inflation with Steven Forth

Impact Pricing

Dec 26, 202229:09pending

Blogcast: An E-Commerce Price Segmentation

Impact Pricing

Dec 23, 20222:17pending

Pricing Table Topics: Jack of Diamonds - Sell Like You Don't Have Competitors

Impact Pricing

Dec 21, 20221:52pending

#CLASSIC The Art of Value with Kirk Bowman

Impact Pricing

Dec 19, 202221:29pending

Blogcast: What Selling Value Means

Impact Pricing

Dec 16, 20222:41pending

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