Impact Pricing
Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Episodes (1009)
Brainstorming the 'Ultimate Pricing Book Title' with Sebastian Wrobel
Impact Pricing
Blogcast: Right or Effective?
Impact Pricing
Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value fro...
Impact Pricing
Maximizing Value in Retail Pricing with Kiran Gange
Impact Pricing
Blogcast: Help! What's Bigger than Pricing?
Impact Pricing
Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Pr...
Impact Pricing
Create Value Through Pricing with Robert Edwards
Impact Pricing
Blogcast: The IKEA Effect and Pricing
Impact Pricing
Pricing Table Topics: 3 of Hearts – Prospect in a Pool of Buyers Who Have the Pr...
Impact Pricing
Minimize Churn and Boost Your Net Dollar Retention with Karen Chiang
Impact Pricing
Blogcast: Value-Based Pricing is an Attitude
Impact Pricing
Pricing Table Topics: 3 of Spades – People Who Are Easier to Prospect
Impact Pricing
Embracing Outcome-Based Pricing and Ditching Hourly Billing with Jonathan Stark
Impact Pricing
Blogcast: Commit to Expand
Impact Pricing
Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts
Impact Pricing
Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversat...
Impact Pricing
Blogcast: Quick and Dirty Pricing Research
Impact Pricing
Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negoti...
Impact Pricing
Why You Need to Engage to Have Value Conversations with John Ray
Impact Pricing
Blogcast: What if They Find Out?
Impact Pricing
Pricing Table Topics: 4 of Hearts – Gives and Gets
Impact Pricing
Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley
Impact Pricing
Blogcast: Price Segmentation in TIOLI Markets
Impact Pricing
Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiatin...
Impact Pricing
Procurement and Sales in Impact to Value Pricing with Jens Hentschel
Impact Pricing
Blogcast: Price Segmentation by Negotiating
Impact Pricing
Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority
Impact Pricing
Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti
Impact Pricing
Blogcast: Simplify Your Pricing
Impact Pricing
Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins
Impact Pricing
Mastering the Art of Negotiation with Andrew Bailey
Impact Pricing
Blogcast: Nobody Cares About Your Product
Impact Pricing
Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices
Impact Pricing
Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strateg...
Impact Pricing
Blogcast: Lessons from a Cute Story
Impact Pricing
Pricing Table Topics: 5 of Spades – Value Tables
Impact Pricing
Association Pricing: Leveraging Value as the Driving Force for Pricing Success w...
Impact Pricing
Blogcast: You Have the Curse of Knowledge
Impact Pricing
Pricing Table Topics: 6 of Diamonds – Possess Acumen About Your Buyer's Business
Impact Pricing
Revolutionizing Your Price Segmentation Strategies in Subscription Pricing with...
Impact Pricing
Blogcast: Ford Patents Feature with Negative Value
Impact Pricing
Pricing Table Topics: 6 of Clubs – Have Value Conversation with All Potential Cl...
Impact Pricing
Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Di...
Impact Pricing
Blogcast: Discrimination or Segmentation
Impact Pricing
Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table
Impact Pricing
How Subscription Business Model is Revolutionizing Pricing with Joe Woodard
Impact Pricing
Blogcast: Interesting Starlink Price Changes
Impact Pricing
Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide
Impact Pricing
Hybrid Pricing and Pricing with AI with Steven Forth
Impact Pricing
Blogcast: Pricing Professionals have "Trained Incapacity"
Impact Pricing