Impact Pricing
Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Episodes (1009)
Blogcast: We Have Room for Negotiation
Impact Pricing
Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect
Impact Pricing
Pricing Strategies for Your Travel Business with Neil Fitzgerald
Impact Pricing
Blogcast: Lessons from Amazon's Nessie
Impact Pricing
Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing
Impact Pricing
Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil
Impact Pricing
Blogcast: Rules of Thumb for Price Increases
Impact Pricing
Pricing Table Topics: Queen of Hearts – Value-based Pricing
Impact Pricing
Quantifying Value: The Key to Selling with Confidence with John Mansour
Impact Pricing
Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price
Impact Pricing
Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing
Impact Pricing
Maximize Profits with Intelligent Pricing through Customer Segmentation with Nik...
Impact Pricing
Blogcast: Why Your NRR Isn't Better
Impact Pricing
Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value
Impact Pricing
Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scot...
Impact Pricing
Blogcast: Learning from iPhone Pricing
Impact Pricing
Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Resu...
Impact Pricing
Why Is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Rep...
Impact Pricing
Blogcast: Four Ways to Grow a Customer
Impact Pricing
Pricing Table Topics: King of Spades – There's No Such Thing As a Commodity
Impact Pricing
AI Pricing Capabilities for Your Business with Brooks Hamilton
Impact Pricing
Blogcast: Two Ways to Grow Revenue
Impact Pricing
Blogcast: The First Principle of Pricing
Impact Pricing
The Strategic Role of Pricing in Business Operations with Karan Sood
Impact Pricing
Blogcast: Defining Value-based Pricing
Impact Pricing
Pricing Table Topics: Ace of Clubs – Nobody Cares About Your Product
Impact Pricing
Setting and Optimizing Pricing for Your Veterinary Business with Robert Ribciuc
Impact Pricing
Pricing Table Topics: Ace of Diamonds – Value-based Pricing is a Goal and an Att...
Impact Pricing
Pricing Table Topics: Ace of Hearts – Adopt Value-based Pricing
Impact Pricing
#CLASSIC Trash the Timesheet: Exploring Opportunities in Subscription Businesses...
Impact Pricing
Pricing Table Topics: Ace of Spades – Pricing Captures Value
Impact Pricing
Blogcast: Pros and Cons of Price Variance
Impact Pricing
Customer-Centric Selling to Close More Deals with Carole Mahoney
Impact Pricing
Blogcast: Defining Value
Impact Pricing
Blogcast: Which Business Do You Want?
Impact Pricing
Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani
Impact Pricing
Blogcast: Pricing, Usage, and Value Metrics
Impact Pricing
Pricing Table Topics: Joker 2 – Buyers may not Measure Value in Dollars
Impact Pricing
Master Pricing Strategies with Data with Sebastian Baier
Impact Pricing
Blogcast: Why Do They Buy?
Impact Pricing
Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay
Impact Pricing
The Relationship between Customer Value and Pricing Strategies with Ian Campbell
Impact Pricing
Blogcast: It's Too Expensive!
Impact Pricing
Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-...
Impact Pricing
Discover How to Know Your Value with Amy Riley
Impact Pricing
Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount
Impact Pricing
Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid
Impact Pricing
Challenges of Pricing AI with Steven Forth
Impact Pricing
Blogcast: Next Book Title?
Impact Pricing
Pricing Table Topics: 2 of Spades – Relative Value Conversations
Impact Pricing