Impact Pricing
Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Episodes (1009)
The Collaborative Approach to Value Selling with Steve Laborda
Impact Pricing
Blogcast: Proven Value
Impact Pricing
Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'
Impact Pricing
Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Cart...
Impact Pricing
Blogcast: To Discount or Not to Discount
Impact Pricing
Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter
Impact Pricing
Balancing Curiosity, Specialization, and Success as a Pricing Professional with...
Impact Pricing
Blogcast: Who Should Own Pricing?
Impact Pricing
Pricing Table Topics: 8 of Hearts – Business Acumen
Impact Pricing
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven...
Impact Pricing
Blogcast: Listen to Your Market, then Think
Impact Pricing
Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition
Impact Pricing
Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sin...
Impact Pricing
Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret
Impact Pricing
Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value
Impact Pricing
Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model
Impact Pricing
Maximize Profitability and Value with these Revolutionary Pricing Models with Da...
Impact Pricing
Blogcast: Brilliant Price Move by Amazon Prime
Impact Pricing
Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three
Impact Pricing
Building a High-Performing Pricing Team That Drives Growth with Jon Jennings
Impact Pricing
Blogcast: Pricing Platforms and Solutions
Impact Pricing
Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation
Impact Pricing
Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa
Impact Pricing
Blogcast: Three Types of B2B Value
Impact Pricing
Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?
Impact Pricing
Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth
Impact Pricing
Blogcast: Why Your Salespeople Don't Sell Value
Impact Pricing
Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product th...
Impact Pricing
The Power of Quantifying Value in Pricing Strategies with Todd Snelgrove
Impact Pricing
Blogcast: Growth Comes from Value
Impact Pricing
Pricing Table Topics: 10 of Hearts – Invest More Time Managing Pricing and Value
Impact Pricing
Confidently Increase Prices and Double Your Business with SaaS Pricing with Maci...
Impact Pricing
Blogcast: Don't Do What Sirius XM Did
Impact Pricing
Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process
Impact Pricing
Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherje...
Impact Pricing
Blogcast: The Art of Pricing
Impact Pricing
Blogcast: Do You Need a New Pricing Metric?
Impact Pricing
Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk
Impact Pricing
Blogcast: What Comes After Product-Market Fit
Impact Pricing
Pricing Table Topics: Jack of Clubs – Don't Lower Prices
Impact Pricing
A Christmas Pricing Story
Impact Pricing
Blogcast: Software Shrinkflation
Impact Pricing
Pricing Table Topics: Jack of Diamonds – You're Not Charging Enough
Impact Pricing
Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Ste...
Impact Pricing
Blogcast: System 1 and System 2 Value
Impact Pricing
Pricing Table Topics: Jack of Hearts – Improvement in Pricing Produces Increase...
Impact Pricing
Optimize Your Pricing Strategies with Cutting-Edge Cloud Technology with Finn Ha...
Impact Pricing
Blogcast: The 5 How's
Impact Pricing
Pricing Table Topics: Jack of Spades – Value Is Not Based On Costs
Impact Pricing
Bridging the Gender Pay Gap for Women with Julie Scanlon
Impact Pricing