Impact Pricing
Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Episodes (1009)
Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung
Impact Pricing
Blogcast: Stop Pre-Discounting
Impact Pricing
How Effective Writing Shapes Pricing Strategy with Frank Luby
Impact Pricing
Blogcast: The 5 Ws of Pricing
Impact Pricing
Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni
Impact Pricing
Blogcast: High Prices and Lost Deals
Impact Pricing
Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
Impact Pricing
Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
Impact Pricing
Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
Impact Pricing
Blogcast: Understanding Fencing: Google's Strategy to Maintain Regional Pricing...
Impact Pricing
How Behavioral Economics Influence Consumer Decisions Effectively with Kristen B...
Impact Pricing
Blogcast: How to Charge Different Customers Based on Value Received
Impact Pricing
#CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer
Impact Pricing
Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
Impact Pricing
Generative Pricing Explained: How AI Will Transform Value Measurement and Propos...
Impact Pricing
Blogcast: Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pric...
Impact Pricing
Product-Led Growth vs. Sales-Led Growth with Leah Tharin
Impact Pricing
Blogcast: Price Segmentation in Action: Why Geography Matters for Your Wallet
Impact Pricing
Navigating Pricing Systems and Value-Based Selling in SaaS with Mac Kremer
Impact Pricing
Blogcast: The Price is NEVER Right!
Impact Pricing
Pricing for the Planet: Leveraging Sustainability as a Competitive Advantage wit...
Impact Pricing
Blogcast: How Value-Based Selling & Marketing Work Together to Drive Increased P...
Impact Pricing
Insights into Value-Based Pricing Strategies for B2B with Tom Nagle
Impact Pricing
Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales
Impact Pricing
Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
Impact Pricing
Blogcast: Simplifying Segmentation for Enhanced Profitability
Impact Pricing
The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
Impact Pricing
Blogcast: Reduce the Risk of Raising Prices
Impact Pricing
Unlocking Pricing Potential Using the Pricing Spineometer with Tim Smith
Impact Pricing
Blogcast: The Value of a Feature: How to Create Value Tables
Impact Pricing
Navigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick...
Impact Pricing
Blogcast: B2B Market Research Is Overrated
Impact Pricing
AI vs. SaaS: Transforming Software Pricing and Value Delivery with Steven Forth
Impact Pricing
Blogcast: Value for Buyer Personas
Impact Pricing
Dynamic Pricing Strategies for Sustainable Recurring Revenue with Amanda Northcu...
Impact Pricing
Blogcast: Expert-Approved Pricing Insights at Your Fingertips: Discover Our Cust...
Impact Pricing
Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan
Impact Pricing
Blogcast: Show Me The Value!
Impact Pricing
Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand
Impact Pricing
Blogcast: A Value Perception Gap
Impact Pricing
The Pricing Landscape: Insights from the Professional Pricing Society Conference...
Impact Pricing
Blogcast: Using Value to Break Down Silos
Impact Pricing
Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia
Impact Pricing
Blogcast: To Fee or Not To Fee? That is the Question
Impact Pricing
Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with...
Impact Pricing
Blogcast: Your Inward Focus Causes Horrible Decisions
Impact Pricing
Price Justification Techniques: Building Confidence in Sales with Mike Bosworth
Impact Pricing
Blogcast: Fear Stymies Your Growth
Impact Pricing
Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard
Impact Pricing
Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts
Impact Pricing