Impact Pricing
Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Episodes (1009)
Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
Impact Pricing
Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angel...
Impact Pricing
Blogcast: Sam Altman Was Right!
Impact Pricing
Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Su...
Impact Pricing
Blogcast: The Last Mile of Pricing
Impact Pricing
How Bundled Solutions, AI, and the Art of Pricing in B2B Drive Sales and Profita...
Impact Pricing
Blogcast: Understanding Context: 4 Key Factors That Influence Customer Willingne...
Impact Pricing
How to Stop Undervaluing Your Product—And Start Getting Paid What It's Worth wit...
Impact Pricing
Blogcast: Dynamic vs. Stable Context: A Framework for Smarter Pricing
Impact Pricing
Mastering Value Conversations: Turning Customer Insights into Profits with Ed Ar...
Impact Pricing
Blogcast: Value Drivers vs. Value Tables: When to Go Broad and When to Be Specif...
Impact Pricing
The Future of AI Monetization: Trends and Challenges with Steven Forth
Impact Pricing
Blogcast: Unlocking Portfolio Value Through Strategic Price Increases
Impact Pricing
Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe
Impact Pricing
Blogcast: What Is Value?
Impact Pricing
Navigating the Complexities of Healthcare Pricing and Technology Integration wit...
Impact Pricing
Blogcast: Confused Buyers Don't Buy: A Case Study In How to Align SaaS Pricing w...
Impact Pricing
Strategic Price Increase: How to Plan, Communicate, and Succeed with Mark Peacoc...
Impact Pricing
Blogcast: Perfect Pricing Is Impossible (and That's OK)
Impact Pricing
Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Drivi...
Impact Pricing
Blogcast: You Influence Your Customers' Willingness to Pay
Impact Pricing
The Secret to Confidently Raising Your Prices Without the Backlash with Vance Mo...
Impact Pricing
Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricin...
Impact Pricing
Pricing Transformation: Insights on Software, Segmentation, and Change Leadershi...
Impact Pricing
Exploring the Future of AI: Prompt Management and Generative Thinking with Steve...
Impact Pricing
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
Impact Pricing
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Impact Pricing
Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
Impact Pricing
Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers wit...
Impact Pricing
Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
Impact Pricing
How Philips Healthcare Drives Profitability Through Value-Based Pricing with Dan...
Impact Pricing
Blogcast: For B2B, Value Is Incremental Profit
Impact Pricing
Mastering Contracts, Metrics, and Value: Strategies for Pricing Excellence with...
Impact Pricing
Blogcast: Pricing New Products: Myth #1
Impact Pricing
Instant Profits Unveiled: A CEO's Guide to Fearless Pricing Strategies with Mark...
Impact Pricing
Blogcast: How You Reduced Prices Without You or Customers Realizing It
Impact Pricing
Unlocking Extra Profits: Why Regular Pricing Adjustments Matter for Your Busines...
Impact Pricing
Blogcast: Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rat...
Impact Pricing
The Infinity Effect: Value Creation from Every Level of Your Company with Mark B...
Impact Pricing
Blogcast: Uncover Hidden Profits with Our Opportunity Signals Worksheet
Impact Pricing
Value-based Pricing and Willingness To Pay, What's the Difference? with Steven F...
Impact Pricing
Blogcast: Better Stories, Better Pricing
Impact Pricing
The Power of AI in Pricing Optimization for B2B and B2C Markets with George Bore...
Impact Pricing
Blogcast: Evils of Behavioral Economics
Impact Pricing
Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments wit...
Impact Pricing
Blogcast: Value-Based Pricing – A Simple Definition
Impact Pricing
Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson
Impact Pricing
Blogcast: Value Is Created Twice
Impact Pricing
Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang
Impact Pricing
Blogcast: Southwest Airlines' New Seating Strategy: A Billion-Dollar Decision?
Impact Pricing