Impact Pricing
Mark Stiving, Ph.D.
EN974 episodes
businessmarketingeducationhow to
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Episodes (974)
Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth
Impact Pricing
May 19, 202532:52pending
Blogcast: Practical Pricing in a World with Tariffs
Impact Pricing
May 16, 20253:17pending
Pricing as Language: How It Influences Valuation and Market Perception with Mike...
Impact Pricing
May 12, 202527:57pending
Blogcast: Pricing AI: The Rules Haven't Changed, But Your Strategy Should
Impact Pricing
May 9, 20255:06pending
Understanding Value from the Customer's Perspective with Deepak Bhootra
Impact Pricing
May 5, 202535:07pending
Blogcast: The Single Perfect Price
Impact Pricing
May 2, 20252:30pending
From Startups to Scale: The Importance of Pricing in Business Growth with Vladys...
Impact Pricing
Apr 28, 202530:48pending
Blogcast: Creating Pricing Power That Lasts: A Guide for Long-Term Holdings
Impact Pricing
Apr 25, 20257:22pending
Unlocking Value in Distribution: Effective Pricing Systems Explained with Jared...
Impact Pricing
Apr 21, 202535:35pending
Blogcast: The Secret to Using AI in Pricing: Ask Expert Questions
Impact Pricing
Apr 18, 20252:53pending
Capturing Value, A Guide to Understanding Pricing with James Wilton
Impact Pricing
Apr 14, 202529:42pending
Blogcast: The Psychology of Price Increases: Why a Two-Stage Approach Might Work
Impact Pricing
Apr 11, 20254:09pending
The Role of Product Managers in Pricing Strategy with Amit Godbole
Impact Pricing
Apr 7, 202528:27pending
Blogcast: Stop Thinking of Rebates as Discounts — Here's What They Really Do
Impact Pricing
Apr 4, 20251:51pending
Reimagining Legal Fees: How AI and Subscription Models Create Win-Win Solutions...
Impact Pricing
Mar 31, 202529:36pending
Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
Impact Pricing
Mar 28, 20253:03pending
Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angel...
Impact Pricing
Mar 24, 202532:14pending
Blogcast: Sam Altman Was Right!
Impact Pricing
Mar 21, 20252:16pending
Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Su...
Impact Pricing
Mar 17, 202528:43pending
Blogcast: The Last Mile of Pricing
Impact Pricing
Mar 14, 20252:31pending
How Bundled Solutions, AI, and the Art of Pricing in B2B Drive Sales and Profita...
Impact Pricing
Mar 10, 202527:49pending
Blogcast: Understanding Context: 4 Key Factors That Influence Customer Willingne...
Impact Pricing
Mar 7, 20253:25pending
How to Stop Undervaluing Your Product—And Start Getting Paid What It's Worth wit...
Impact Pricing
Mar 3, 202530:47pending
Blogcast: Dynamic vs. Stable Context: A Framework for Smarter Pricing
Impact Pricing
Feb 28, 20253:32pending
Mastering Value Conversations: Turning Customer Insights into Profits with Ed Ar...
Impact Pricing
Feb 24, 202530:36pending
Blogcast: Value Drivers vs. Value Tables: When to Go Broad and When to Be Specif...
Impact Pricing
Feb 21, 20254:13pending
The Future of AI Monetization: Trends and Challenges with Steven Forth
Impact Pricing
Feb 17, 202527:30pending
Blogcast: Unlocking Portfolio Value Through Strategic Price Increases
Impact Pricing
Feb 14, 20253:12pending
Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe
Impact Pricing
Feb 10, 202527:08pending
Blogcast: What Is Value?
Impact Pricing
Feb 7, 20252:59pending
Navigating the Complexities of Healthcare Pricing and Technology Integration wit...
Impact Pricing
Feb 3, 202532:22pending
Blogcast: Confused Buyers Don't Buy: A Case Study In How to Align SaaS Pricing w...
Impact Pricing
Jan 31, 20253:18pending
Strategic Price Increase: How to Plan, Communicate, and Succeed with Mark Peacoc...
Impact Pricing
Jan 27, 202530:15pending
Blogcast: Perfect Pricing Is Impossible (and That's OK)
Impact Pricing
Jan 24, 20254:21pending
Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Drivi...
Impact Pricing
Jan 20, 202530:51pending
Blogcast: You Influence Your Customers' Willingness to Pay
Impact Pricing
Jan 17, 20253:52pending
The Secret to Confidently Raising Your Prices Without the Backlash with Vance Mo...
Impact Pricing
Jan 13, 202527:20pending
Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricin...
Impact Pricing
Jan 10, 20254:15pending
Pricing Transformation: Insights on Software, Segmentation, and Change Leadershi...
Impact Pricing
Jan 6, 202523:56pending
Exploring the Future of AI: Prompt Management and Generative Thinking with Steve...
Impact Pricing
Dec 30, 202430:54pending
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
Impact Pricing
Dec 27, 20244:01pending
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Impact Pricing
Dec 23, 202430:03pending
Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
Impact Pricing
Dec 20, 20243:21pending
Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers wit...
Impact Pricing
Dec 16, 202431:49pending
Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
Impact Pricing
Dec 13, 20243:16pending
How Philips Healthcare Drives Profitability Through Value-Based Pricing with Dan...
Impact Pricing
Dec 9, 202432:48pending
Blogcast: For B2B, Value Is Incremental Profit
Impact Pricing
Dec 6, 20242:54pending
Mastering Contracts, Metrics, and Value: Strategies for Pricing Excellence with...
Impact Pricing
Dec 2, 202434:10pending
Blogcast: Pricing New Products: Myth #1
Impact Pricing
Nov 29, 20242:23pending
Instant Profits Unveiled: A CEO's Guide to Fearless Pricing Strategies with Mark...
Impact Pricing
Nov 25, 202414:43pending
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