Impact Pricing
Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Episodes (1010)
Memecast #71: Select KPIs
Impact Pricing
How to Package Your Services and Price for Value with Gabriel Dabi-Schwebel
Impact Pricing
Blogcast #67: A Good Case for Cost-plus Pricing
Impact Pricing
Memecast #70: Start with Your Goal
Impact Pricing
How Should a Law Firm Approach Pricing Strategy with John Chisholm
Impact Pricing
Blogcast #66: How I Think About Pricing
Impact Pricing
Memecast #69: Sales Confidence
Impact Pricing
3 False Myths About Pricing Debunked with Colin Jasper
Impact Pricing
Blogcast #65: Adopt Price Segmentation
Impact Pricing
Memecast #68: Perception is Reality
Impact Pricing
Pricing People as Consultants: Creating and Selling Value in Organizations with...
Impact Pricing
Blogcast #64: Buyer's Value Journey Map
Impact Pricing
Memecast #67: Perceived Value
Impact Pricing
Grants, Scholarships, and Loans as Huge Factors of Pricing in Higher Education w...
Impact Pricing
Blogcast #63: To Fee or Not to Fee?
Impact Pricing
Memecast #66: Consumer Value
Impact Pricing
Competitive Pricing Strategy: How to Make Your Products Stand Out from Competito...
Impact Pricing
Blogcast #62: The Power of Economic Value
Impact Pricing
Memecast #65: Economic Value
Impact Pricing
What Makes Pricing in Higher Education Difficult with Chris Uthe
Impact Pricing
Blogcast #61: Are iPhone Users Not Price Sensitive?
Impact Pricing
Memecast #64: Stop Negotiating
Impact Pricing
Pricing Power: Making Pricing Profitable with Ayon Bhattacharyya
Impact Pricing
Blogcast #60: How Much Does a Buyer Values Your Product?
Impact Pricing
Memecast #63: Gives and Gets
Impact Pricing
The B2B Innovator's Map: Let Customer Champions Do Selling for You with Daniel E...
Impact Pricing
Blogcast #59: Data and/or Value
Impact Pricing
Memecast #62: Business Case
Impact Pricing
Rapid Needs-based Segmentation with a Pricing Twist! with Matt Johnston and Pave...
Impact Pricing
Blogcast #58: Taking the Ambiguity Out of Value
Impact Pricing
Memecast #61: Use Behavioral Economics After Value
Impact Pricing
What You Need to Know About the Market of Mobile Virtual Network Operators with...
Impact Pricing
Blogcast #57: The Value of Selling Value
Impact Pricing
Memecast #60: Value Propositions are General
Impact Pricing
Pricing and Value Selling: The Art of Asking Your Clients the Right Questions wi...
Impact Pricing
Blogcast #56: Don't Forget the Customer
Impact Pricing
Memecast #59: Value-based Pricing is Impossible
Impact Pricing
Trust as a Pricing Lever: How Customer Trust Affects Pricing with Stéphane Joani...
Impact Pricing
Blogcast #55: Best Example for "Costs Don't Drive Pricing"
Impact Pricing
Memecast #58: Value-based Pricing is the Most Profitable Strategy
Impact Pricing
Value-Based Pricing in the Subscription Economy: Why It's Hard to Perfectly Alig...
Impact Pricing
Blogcast #54: Shrinkflation, the Hidden Price Increase
Impact Pricing
Memecast #57: Selling Value Helps Alot
Impact Pricing
Selling Value: The Go-To Book Resource to Help Salespeople Win More Deals at Hig...
Impact Pricing
Blogcast #53: Selling Value
Impact Pricing
Memecast #56: Nobody Cares About Your Product
Impact Pricing
Position, Plan, and Price to Win Government Contract with Jon Barker
Impact Pricing