Shawn Eichhorst

Shawn Eichhorst is the new athletic director for the Wisconsin Badgers, bringing a wealth of experience from his deep-rooted connection to the university and the state of Wisconsin. Eichhorst is known for his vision to unify Badger Nation through athletics and his efforts to make sports a bridge for community connection. His leadership style emphasizes engagement with donors and fostering a strong culture within the athletic department.