Sarah Rudd

Sarah Rudd is a pioneering figure in football analytics. She has spent over a decade working in the sport, including a decade at Arsenal FC. Sarah is the co-founder of src ftbl, a consultancy firm that provides data-driven insights to football clubs. She is widely recognized as one of the leading experts in football analytics and has worked with numerous top clubs and leagues. Sarah is also a sought-after speaker and has given talks at various conferences and events. She is passionate about promoting the use of data in football and has worked to develop new tools and techniques to help clubs make better decisions. Sarah is a highly respected figure in the football community and is widely followed on social media.