Rob Urbach

Rob Urbach is a seasoned sports executive known for his transformative leadership at the Iditarod, a renowned long-distance sled dog race. Under his seven-year tenure as CEO, he introduced several innovative initiatives including Iditarod Insider, IditaCoin, and the Expedition Class. Despite challenges such as rising costs and declining participation, Urbach is confident in the foundation he has laid for the race's future. He will continue to assist in finding his successor and is set to focus on DOGZ, a dog-centric company where the Iditarod holds a significant stake.