Mercedes Erra

Founder and President of BETC

Mercedes Erra is a French entrepreneur and businesswoman. She is the founder and president of BETC, a global advertising agency. Erra has a strong background in marketing and has worked with numerous high-profile clients. She is known for her innovative approach to advertising and her commitment to diversity and inclusion. Erra has received several awards for her work and has been recognized as one of the most influe...