Derek Jaeger

Derek Jaeger is the founder of Last Crumb, a viral $120-a-box cookie brand. He is known for his streetwear-inspired model of weekly drops and deliberate scarcity. Jaeger has gained attention for his success without spending a dollar on paid ads, and his brand has eventually moved away from the scarcity model to expand into evergreen retail and long-term scaling. The exact details of his journey are not publicly avail...