Anthony C. Kozinets
Marketing professor and author
Anthony C. Kozinets is a marketing professor at the University of Virginia's Darden School of Business. He is also a bestselling author, known for his work on consumer behavior and marketing. Kozinets has written several books, including 'The New Rules of Marketing and PR' and 'The Purple Cow'. He is a popular speaker and has given talks at conferences around the world.
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