Alistair Pugh

Alistair Pugh is a Scottish entrepreneur known for founding Scot Sticks, a company that produces custom ash wood golf alignment sticks. He grew up playing golf in Scotland and was a professional drummer whose gigs were affected by the COVID-19 lockdown. During the pandemic, he began creating alignment sticks in his flat, which eventually led to the successful launch of Scot Sticks. His PhD research in golf ball design also played a role in the development of his innovative golf products.