Zedwell Hotel's Princes Street Ad: Lights, Camera, Action?

0:00Plans are in motion to light up a massive ad on the scaffolding, wrapping the old Debenham's building on Edinburgh's Princess Street. Street Vox filed for permission back on March 31st to add flood lights to a temporary shroud that's 18 meters wide by 11 meters high. This setup covers the landmark spot at 109 Princess Street, which is getting a full makeover into a Zedwell hotel. The ad itself got the green light earlier without any lights, but now they're pushing for warm white LEDs at around 3,000 Kelvin for a soft. Glow that fits the historic vibe. It'll only light the inset ad panels, staying up for 12 months while construction rolls on. That hotel project means 673 rooms, plus some retail spots on road street. Folks behind it say the lighting's modest and tech-controlled, no glare or spill, directed right at the ad, and it'll switch off from 9pm to 7pm to keep things chill. Similar scaffold ads have popped up along Princess Street,

1:00some lit, some not, and recent council nods show it's doable in this busy spot. No public comments on the portal yet, so it's all eyes on the planning team. As Edinburgh blends its old charm with fresh developments like this, Zedwell spot. Expect a decision soon that could brighten up Princess Street even. More. That's the story for today, Edinburgh News. Today, driven by AI. I'm Corey with The Story.