Your Release Process Is a Projection of Fear

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Your release process isn't neutral. It reflects what you're most afraid of: breaking production or building something nobody wants.
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Your release process isn't neutral. It reflects what you're most afraid of: breaking production or building something nobody wants. Pre-PMF startups should fear irrelevance, not instability. Heavy processes like GitFlow, staging environments, and release trains optimize for the wrong risk. They slow learning exactly when speed matters most. What works instead: GitHub Flow, feature flags, test in production, preview deployments, observability piped to Slack, and fast rollbacks over slow QA. Ship fast. Learn faster. Add process only when the pain of not having it becomes real.