Your Business Plan is Science Fiction

Why should a business utilize science fiction? What do you think your business plan is? That's the message of Brian David Johnson, a leading expert on science fiction prototyping and threatcasting. Threatcasting is a sub-genre of forecast that details future threats and how the organization can track threat development and know when to respond. Brian David Johnson joins Continuous Foresight to walk us through why threatcasting is effective and how you can use it in your forecasting work.

Gartner is an impartial, independent analyst of business and technology. This content should not be construed as a Gartner endorsement of any enterprise's products or services. All content provided by other speakers is expressly the views of those speakers and their organizations.

Meet Brian David Johnson

Brian David Johnson is a Professor of Practice at Arizona State University's School for the Future of Innovation in Society, and a Futurist and Fellow at Frost & Sullivan. He also works with governments, militaries, trade organizations and startups to help them envision their future. He has over 30 patents and is the author of a number of books of fiction and nonfiction, including Science Fiction Prototyping; Screen Future: The Future of Entertainment, Computing and the Devices We Love; Humanity and the Machine: What Comes After Greed?; and Vintage Tomorrows: A Historian and a Futurist Journey through Steampunk into the Future of Technology. His writing has appeared in publications ranging from The Wall Street Journal and Slate to IEEE Computer and Successful Farming, and he appears regularly on Bloomberg TV, PBS, Fox News, and the Discovery Channel. He has directed two feature films and is an illustrator and commissioned painter.