Yahoo's AI Bet for Revival

0:00On March 27, Yahoo's new CEO Jim Lanzone is betting big on artificial intelligence to revive the once dominant internet brand. After Apollo Global Management bought Yahoo for $5 billion in September 2021, Lanzone has turned it into a profitable operation, serving 700 million loyal users worldwide to finance, sports, news, fantasy, and email services. He started by cleaning house, ditching unprofitable parts like some ad tech, tech crunch, and AOL's dial-up for its last 500 users. Now Yahoo boasts upgraded fantasy sports and a revamped email service that's the second biggest online right behind Gmail. Early employees and analysts remain skeptical about Yahoo's comeback. They point to its long history of missteps under seven CEOs over 16 years, including passing on early chances to buy or partner deeply with, Google, which crushed its search ambitions. The big push now is Scout, an AI tool rolled out to 250 million US users. Powered by licensed tech for Manthropic,

1:05it skips chatty conversations for straightforward, personalized search results aimed at keeping people on. Yahoo sites longer. If Scout draws more traffic and boosts engagement, Lanzone sees a path back to the public markets, super serving that faithful audience to Spark Fresh. Excitement around the brand. Stay in the know with entertainment and celebrity news today, AI-powered updates. I'm Corey with The Story.