
About this episode
On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life.
You may already be thinking, "But Ray, you're a writer...of course writing has been important in your career."
The thing is, the proof I'm offering today has nothing to do with writing jobs. I wasn't hired to be a writer, but my writing is what got me hired, kept me working, got me promotions, and many other opportunities I would not have gotten otherwise.
Okay, enough of the preamble, let's get to the proof...
Key Insights
- Where I came from (and why I didn't want to stay there)
- My early marketing lessons - promoting family businesses
- Writing increased my value in the radio business - it made me less expendable
- Clients loved me because I wrote ads that made them money
- My pitch for a six-figure job was written with the same sales-letter tactics I use today
- My writing made me a sought-after talent in my industry
- My long (50+ pages) pitch for a job with Citadel Broadcasting made me more than a half million dollars in personal income (not bad for a non-writing job)
- My writing has allowed me to meet, learn from, and even teach many of my mentors
- Subscribe to The Daily Ray for valuable tips, interesting observations, and occasional offers
Video And Transcript
https://www.rayedwards.com/652
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