Woolworths Faces Discount Dispute Ruling

0:00The Australian competition and consumer commission case against Woolworths is wrapping up this week, accusing the supermarket of misleading shoppers, with fake discounts on over 260 items in its prices dropped program. Woolie's denies it, but the ACC says higher was, prices weren't held long enough to be legit, tricking folks into thinking they scored real savings. Earlier this year similar charges hit coals, with judgements still pending. Back in 2022, Woolworth's Titan rules amid inflation pressures from suppliers, shortening the time products needed at full price. Before discounting from 8 to 12 weeks, down to just 3 to 6 weeks, and later even 21 days. Shoppers got hit hard, questioning if those big red tags were too good to be true, especially as grocery bills soared. Internal reviews showed breaches on dozens of promotions, like laundry powder and Oreos jacked up briefly, just to drop back, sparking debates on. Profit grabs over fair deals. In court, execs emitted some guideline slips,

1:03like on fab detergent not holding the higher price for weeks, but defended changes to keep margins. Steady without losing sales volume, Woolie's argues the prices were real, based on supplier hikes and solid sales data. This ruling could slap Woolie's and coals with $50 million fines or more, plus class actions, forcing clearer rules on discounts across. Retail. For everyday buyers battling inflation, it'll finally test if we can trust those shelf promises moving forward. Local news, powered by AI, this is Adelaide News Today. I'm Cory with The Story.