Woolworths Faces ACCC's Prices Dropped Lawsuit

0:00The Australian competition and consumer commission kicked off its federal court case against Woolworth alleging the supermarket giant broke its own. Internal rules for the prices dropped promotion on 266 products. This mirrors the similar lawsuit against Coles earlier this year, which wrapped up trial and now awaits a big ruling on fake discount claims. The core accusation is that Woolworth's jacked up prices briefly, then slashed them back to levels matching or beating the original, misleading. Shoppers into thinking they scored real deals on hundreds of everyday items. ACCC lawyers hammered home how the promo's hype suggests a major drop from the usual shelf price, but the judge pushed back, saying most folks glance. At the sign for 10 seconds and just assume it's a straight up bargain without deep analysis. Woolworth's admitted tweaking its guidelines early in 2022 to pack more products into the program, shortening the price setup window 2, 3 to 6 weeks, while their defense insists higher prices were legit, backed by sales volume and supplier cost hikes.

1:04The battle rage is on in court, with both sides digging in on what counts as a true discount down under. This has been Sydney News Today, powered by AI. I'm Corey with The Story.