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About this episode
ABOUT US Wilderness Athlete® is committed to improving the health & quality of life for the outdoor athlete by providing field tested, scientifically validated nutrition and sports performance product formulations.
WHO WE ARE Wilderness Athlete is The Authority on Outdoor Performance Nutrition® specializing in unique, scientifically validated product formulations addressing the need for quality health and physical conditioning for the outdoor athlete before, during and after outdoor activity so every second spent outdoors is experienced to the fullest.
COMPANY HISTORY Mark Paulsen founded Wilderness Athlete based on one simple question, “Why hasn’t the science of mainstream sports nutrition been applied to the specific needs of the outdoor athlete? After all, there are no locker rooms or timeouts in the backcountry.” Mr. Paulsen’s relationships with expert nutritionists and top collegiate and professional athletes enabled him to answer his own question by launching Wilderness Athlete to enhance the outdoor experience for the 75% of the population that participates in outdoor activities each year.
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