Why You Should Be Planning For Christmas Now

Think Christmas marketing is a December problem? Think again. In this high-energy episode, Jeanine and Steve break down why the most profitable photographers are already gearing up for the holidays—before the summer’s even over.

Whether you shoot families, pets, boudoir, or branding—Christmas is your biggest opportunity… if you’re ready for it.

In this episode, you'll discover:

• Why waiting until October will kill your holiday revenue
• The single mailer that brings in $60K/month—and the mistake that almost tanked it
• How to turn clients into raving fans (and referral machines)
• A behind-the-scenes look at how top studios plan, market, and fill their holiday calendar
• Why email-only promotions flop—and what works instead
• How even pet and branding photographers can crush the Christmas season

If you’ve ever said, “That works for them because they shoot kids,” this episode will flip that script—and your Q4 income.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Steve Saporito: Serial portrait studio owner and photography educator.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.