Why you do it more when you're told not to?

In this episode, I touched on why we tend to do things more when they’re restricted or straight-up forbidden. Yup, it’s a thing and it’s called reactance. Ever heard the phrase “patta dha puriyum”? Exactly. Some people just need to see it for themselves, no matter what.

Like, why did Jyothika open that door when it was clearly marked “don’t”? Let’s unpack the psychology behind it.

Tune in to learn why your brain says “yes” when the world says “no".