Why We Do It (Freedom)

If you’re an agile practitioner, coach, or leader, there’s one thing we all fundamentally crave—freedom. But not just freedom in the abstract sense; I’m talking about the freedom to do meaningful work in innovative, impactful ways.

Over the past few years, particularly since the upheaval of the pandemic, the landscape of work has radically shifted. Jobs have become transactional. Loyalty between companies and employees has waned, and many of us now find ourselves asking deeper questions: What is all this work really for?

The agile community is uniquely positioned to answer that question. Our expertise isn’t limited to implementing agile processes or managing software teams. The true power of agile lies in its core values: resilience, antifragility, mastery, and dedication. These values give us the tools to help others transform their ideas and dreams into reality—whether that’s through coaching, teaching, consulting, or creating tangible products and services.

This new economy offers an unprecedented opportunity. Instead of being commodities in large companies, we have the chance to build careers centered around our passions, interests, and unique expertise. Imagine creating agile solutions for healthcare, arts, or even auto racing—whatever sparks your joy and fulfills your purpose.

But here’s the catch: these entrepreneurial skills aren’t widespread. Many talented people struggle with defining their market, engaging customers authentically, or leveraging social media effectively. This is precisely why programs like the Forge Genesis have become increasingly valuable. They’re designed specifically to help agile entrepreneurs refine their offerings, attract the right customers, and ultimately achieve that freedom we all desire.

The future of agile isn’t confined to traditional software roles. It’s about embracing our capacity to innovate, connecting deeply with clients, and bringing something uniquely valuable to the market. If you share this vision, you’re part of a special group of practitioners shaping a freer, more meaningful agile practice in 2025 and beyond.

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**BREAK FREE OF CORPORATE AGILE!!***

Download my FREE Guide and learn how to shift from roles and process and use your agile skills in new and exciting ways!

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