Why Reveal is bigger than ever; and exploring your podtential

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Apple’s push for HLS video in Apple Podcasts sparks a hard look at hosting costs, creator economics, and what “video podcasting” will really mean once pricing lands. We also dig into a major investigative show’s comeback story and the growing wave of tools aimed at helping independent podcasters grow without giving up ownership.

• Apple Podcasts HLS video partner expansion and what it unlocks 
• Why video delivery can cost far more than audio 
• Break-even thinking for video podcasts plus production overhead 
• TrueFans video hosting launch, pricing tiers, and uncharged in-app streams 
• Reveal’s merger with Mother Jones and the launch of More To The Story 
• Tone, solutions journalism, and making heavy reporting more listenable 
• Substack’s new recording studio and the creator platform land grab 
• Podtential’s 100-point diagnostic approach to podcast growth and coaching 
• Podpage acquiring School of Podcasting and what changes 
• Australian regulator data on podcast listening and platform shares 
• Tech updates including HLS details, AI-generated tags, and Spotify taste profiles 
• Listener support, streaming sats, boosts, and a note on tips and tax treatment 
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