businessentrepreneurship

Why Eco-Friendly Products Keep Failing

Problem Solvers·Aug 14, 2023·30:03·pending

About this Episode

People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

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