Why don't we do what makes us happier?

We all want to be happier, yet we often avoid the very actions that research shows would actually improve our happiness. We talk with social psychologist Lara Aknin about her work as editor of the World Happiness Report and director of the Helping and Happiness Lab to explore what we know about what makes us happy, and why we don't do more of those things. From the surprising happiness boost we get from acts of generosity to why reaching out to old friends feels harder than it should, we unpack why humans misjudge what will make them happy—and the social fears that hold us back. Along the way, we explore how the work of turning "happiness" into data in the first place not only informs policy but also reveals actionable ways to live more fulfilled, connected lives.

Explore more:

• Lara's Google Scholar page
• Lara's Helping & Happiness lab
• The World Happiness Report
• Statistical appendix to chapter 2 of the World Happiness Report (a.k.a. my favorite data documentation ever!)

Find out more about the show at behindthedatashow.com and more about the host at jonesrooy.com or @jonesrooy on Instagram.

Behind the Data is a podcast that uncovers the hidden stories within the data shaping our world. From political polls to global happiness trackers, we dive into the datasets that influence the decisions we make—while showing you why data isn’t just numbers, but a way to understand the world. Whether you're a data newbie or a seasoned pro, each episode makes complex data approachable, revealing surprising insights and the human side of every dataset. Come for the discoveries, stay for the stories.

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