Why Doing The Right Thing Matters

In this episode, we explore what it means to "do the right thing" in agriculture and how sustainability is shaping the industry. This episode features David McInnes, Former President & CEO of the Canadian Agri-Food Policy Institute, who shares insights into Canada's first Food Sustainability Index—a collaborative effort among over 140 partners to measure sustainability across environmental, economic, and societal dimensions. David highlights the importance of providing sustainable outcomes to stay competitive in global markets.

We also hear from Hailey Jefferies, President and Co-founder of Prairie Fava, as she discusses building a business around Manitoba-grown fava beans. Hailey shares how Prairie Fava is creating new markets for this high-protein, nitrogen-fixing crop while benefiting from Manitoba’s robust entrepreneurial network.

This episode showcases the power of collaboration, innovation, and doing the right thing for agriculture, the environment, and the economy.

Tune in to learn how sustainability is driving progress in agriculture!