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businessJul 18, 202529:14pending

Why Does Feedback Hurt So Much?

About this episode

Are you allergic to negative feedback?


Discover why feedback is the ultimate leadership gift—and how to turn every “ouch” moment into unstoppable growth. Former Navy SEAL Leif Babin and leadership instructor Jamie Cochran unpack the Extreme Ownership approach to receiving criticism without letting ego hijack progress. Walk away with clear, actionable steps to detach emotionally, run brutally honest self-assessments, and transform even the harshest comments into fuel for improvement.


⏱️ Episode Highlights

  • 00:58 Why we instinctively resist critique
  • 02:30 The ego-check questions that change everything
  • 05:22 Leveraging 360° feedback surveys to reveal blind spots
  • 11:50 How humility accelerates team performance
  • 18:05 A real-world refund story that proves Extreme Ownership in action
  • 24:40 The indirect approach to giving feedback without triggering defenses
  • 28:10 Two immediate-action drills you can try this week



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Purchase books by Jocko Willink and Leif Babin on Amazon.

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Why Does Feedback Hurt So Much?

Lead. Win. - An Extreme Ownership Podcast

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