Why Change Triggers Resistance

Why do smart teams resist smart change? In this episode, Rob Llewellyn unpacks the neuroscience behind transformation resistance—and how to lead through it. Learn how the brain reacts to change, the SCARF model's role in resistance, and how to counter hidden cognitive biases. Discover practical ways to design brain-friendly transformations that reduce stress, overcome old habits, and accelerate adoption. If you’re driving digital transformation or advising enterprise leaders, this episode is essential listening. 

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